Regional Variability (6 Ps)

So what are "The 6 Ps"? The chart below shows an overview of what is included in each "P."

Regional Variability (6 Ps)

What do you mean by variability in "The 6 Ps"? We mean that variation in key drivers, as represented in the chart below...

Regional Variability (6 Ps)

...leads to variability in brand performance:

Regional Variability (6 Ps)

How can we assess what can be done in regional marketing? Learn more about developing a regional marketing strategy.

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