Regional Variability (6 Ps)
So what are "The 6 Ps"? The chart below shows an overview of what is included in each "P."
What do you mean by variability in "The 6 Ps"? We mean that variation in key drivers, as represented in the chart below...
...leads to variability in brand performance:
How can we assess what can be done in regional marketing? Learn more about developing a regional marketing strategy.
HRM has been a loyal and trusted partner in regional marketing for years. They understand the importance of local influence and integrate it seamlessly with national tactics without compromising brand integrity. HRM's expertise in determining real needs at a regional level has led to the development and execution of multiple tactics that have been a great help in gaining physician access and increasing brand share in my under-performing territories.
Associate Director of Regional Customer Marketing