Regional Marketing Roadmap
We think of regional marketing in terms of three disciplines:
- Regional Strategy is developing a vision for regional marketing, assessing the drivers of brand performance in that region, and identifying market opportunities
- Regional Plan Development is building off the regional strategies to create an integrated marketing plan
- Regional Deployment is the implementation of tactics, along with measurement and analytics to review results and optimize the plan.
Together, these three disciplines allow an organization to understand its product's market variability and respond with data-driven, market-level tactics that drive product performance. At HRM, we are 100% focused on regional marketing — all three disciplines. We will be with you every step of the way to learn about and implement regional marketing. Our expertise will help your brand team to respond faster to market changes and deploy resources more effectively.
Learn more about HRM's regional marketing solutions.
About a year after its launch, one of my brands had a great opportunity to raise awareness. I identified that targeting both HCPs and pharmacists was crucial to making the campaign a success, so I partnered with HRM to better hone the target list. HRM utilized regional data analysis and key brand insights to help me further develop an integrated campaign to successfully improve brand adoption. HRM's development and execution of the campaign was innovative, seamless and efficient, and we quickly saw TRx lift. I have been amazed at the quality of HRM's programs and the speed in which we saw results.
Regional Marketing Director
Top 5 Pharmaceutical Company