Karrie E. Sanderson, Vice President, Market Intelligence

Karrie E. Sanderson Karrie E. Sanderson
Vice President, Market Intelligence

Karrie has had a successful career developing innovative regional strategic marketing initiatives for health care and consumer brands. Her health care marketing experience includes working for Pfizer on brands such as Lipitor, Celebrex, Zoloft, and Norvasc. On the consumer side, Karrie's strategy and marketing experience includes brands such as Coca-Cola, Starbucks, Dixie, Brawny, and Northern.

From regional to national, Karrie has the deep experience to move a brand to the top. She is an expert at leveraging data and regional insights to drive brands and businesses toward their ultimate success.

Karrie earned a master's degree in engineering from Georgia Institute of Technology and is a graduate of the University of Wisconsin-Madison School of Engineering.

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