Bill Goldberg, Chief Executive Officer, Principal

Bill Goldberg Bill Goldberg
Chief Executive Officer, Principal

Bill has a 30-year track record of executive leadership and responsibility in the marketing services industry.

Previously, Bill was a corporate officer with leading marketing solutions company Harte-Hanks Inc., where he was the senior officer responsible for sales, marketing, and product management. Harte-Hanks Inc. is a Fortune 1000, international, direct-marketing services company that serves numerous industry segments, including a heavy emphasis on pharmaceuticals.

He was leader of the National Markets Organization, which was responsible for sales and marketing that generated more than $600 million annually. Bill was instrumental in realigning the organization into seven key vertical markets, including pharmaceuticals. Revenues grew more than $200 million during his tenure.

Bill's proven track record for growth stems from his practice of always seeking innovative ways to strengthen services and relationships with clients. He is an expert in company-wide growth, innovation, and change, and is a continual champion of customer-centric culture and accountability.

Bill is a graduate of the University of Missouri.

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