Creative Concepts

HCP and Patient Communications

Patients and doctors in specific locales often experience unique situations that can only be addressed with a regional approach. The proprietary data analysis that HRM uses informs both our professional and patient-focused materials to evoke a very specific response from a geographically targeted audience.

                 
Smoking Cessation Poster   Smoking Cessation Sell Sheet   CV Adherence Poster   Illinois Diabetes Prevalence Poster   Diabetic Nerve Pain Custom Poster

Smoking Cessation Poster

Objective: Part of US Department of Defense campaign to address Smoking Cessation discussions

Audience: US Military Patients

 

Smoking Cessation Sell Sheet

Objective: Part of US Department of Defense campaign to address Smoking Cessation discussions

Audience: US Military HCPs

 

CV Adherence Poster

Objective: Part of US Department of Defense campaign to address Cardiovascular Adherence

Audience: US Military Patients

 

Illinois Diabetes Prevalence Poster

Objective: Diabetes awareness and education

Audience: Illinois HCPs and Patients

 

Diabetic Nerve Pain Custom Poster

Objective: Ask diabetic patients in southeastern states to open up conversations with their doctors about their feet

Audience: Patients


Integrated Marketing Plans

Pharmaceutical sales materials that are developed with a broad national focus often demonstrate significant shortcomings in the face of specific regional needs. HRM develops custom sales tools that are in harmony with the national brand, but also unique to a brand's specific regional situation. These marks are examples of the unifying focus these plans provide.

         
Rock This Joint   Georgia's Got Nerve   Mark Your Territory

Rock This Joint

Objective: Communications identity for chronic pain tactics within sales force

Audience: Internal Pharmaceutical Field Force

 

Georgia’s Got Nerve

Objective: Communications identity for DPN discussions within sales force

Audience: Internal Pharmaceutical Field Force

 

Mark Your Territory

Objective: Communications identity for overactive bladder discussions within sales force

Audience: Internal Pharmaceutical Field Force


Special Communications

Regional messaging opportunities can present themselves spontaneously. In order to react effectively, you need a creative mindset informed by a regional knowledge base. At HRM, our creative is only regional creative.

         
MichiBan   KanBan   Miami Urology Conference Invitations

MichiBan

Objective: Ongoing internal e-communications to seize opportunities with Michigan smoking ban

Audience: Internal Pharmaceutical Field Force

 

KanBan

Objective: Ongoing internal e-communications to seize opportunities with Kansas smoking ban

Audience: Internal Pharmaceutical Field Force

 

Miami Urology Conference Invitations

Objective: Engage Urologists to attend Miami Conference

Audience: Urologists

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HRM Healthcare Regional Marketing