HRM's Scott Weintraub shares his expertise in the May 2012 issue of PharmaVOICE highlighting the importance of including regional marketing in today's brand strategies.
"The playing field has changed. Life-sciences companies are working with reduced budgets in more dynamic and diverse markets spanning the world. It's the proverbial do-more-with-less situation. As marketers are ever-more mindful of cost-savings and ROI, it must use more targeted methods to make every dollar count. Our thought leaders, key experts in the field, outline the many factors driving the need for regional segmentation, define what regional marketing means in today's environment, and discuss the challenges and how best to meet them."
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