The concept of regional marketing has been around for years. Cincinnati-based Healthcare Regional Marketing is taking it to another level through proprietary technology that helps its clients analyze and segment markets into actionable groupings. HRM then deploys solutions based on that data.
"While corporations will do a lot of great strategic plans, a lot of those plans end up getting dust on shelves," says Bill Goldberg, HRM's chief executive officer. "Our ability to do the strategic and data-driven end, in addition to the execution, is the big 'aha' moment for our clients. It's like, 'Where have you guys been?'"
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