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Sarah Landfield Joins HRM as VP of Pharma Markets

Healthcare Regional Marketing Brings Sarah Landfield on Board as Vice President of Pharmaceutical Markets

Lambertville, NJ – October 11, 2011 – Healthcare Regional Marketing (HRM), a marketing services company that specializes in pharmaceutical regional marketing solutions, announced today that Sarah Landfield has joined the company as Vice President, Pharmaceutical Markets. 

Landfield was most recently Vice President, Account Supervisor at AgencyRx, a leading New York-based professional healthcare agency, where she led the professional advertising efforts for a blockbuster Genentech BioOncology chemotherapy drug.  She also participated in the business development efforts at the agency, helping secure business with leading pharmaceuticals and biotech companies in the Oncology market.  Prior to that, Landfield was Vice President, Account Supervisor working with Novartis Oncology, where she led the agency efforts on a blockbuster breast cancer drug.  Earlier work as an Account Supervisor for Novartis Oncology had her leading a multi-organization team to design and implement a global patient support program.  

Other highlights in Landfield’s career include a stint as Founding Executive Director of Media Forum for Global Health and her role as an Account Supervisor for Medicus NY, working with senior management to develop the pre-launch strategy for an Auxilium Pharmaceuticals product.  She entered the healthcare field as Account Director at SoftWatch, Inc, where she implemented project management protocol for sophisticated web initiatives. 

 In her new position at Healthcare Regional Marketing, Landfield will be responsible for developing and executing strategic business plans, and managing long-term client relationships. 

“Sarah brings a great deal of pharmaceutical marketing expertise and experience to the team at Healthcare Regional Marketing – and we’re excited about the possibilities of working with her,” said Scott Weintraub, Founding Principle of HRM.  “Our clients will benefit directly from Sarah’s keen strategic insights and strong leadership abilities.”    

About Healthcare Regional Marketing (HRM) 

Founded in 2007, with offices in Ohio, New Jersey, and Washington, Healthcare Regional Marketing (HRM) is a regional marketing services provider that helps pharmaceutical companies use data-driven insights to address regional variations in brand performance.  Working closely with brand teams and analytics groups, HRM identifies specific market drivers – and detractors – and uses this data to create and execute scalable, integrated programs that deliver overall brand growth, market by market. 

 In 2011, Inc. magazine ranked the company #160 on its Inc. 500 list of America’s fastest-growing private companies and the Cincinnati Business Courier named HRM to its Fast 55 list of the fastest-growing private firms.  Contact Scott Weintraub of Healthcare Regional Marketing at 917-861-8299 or via e-mail at sweintraub@hrmexperts.com.  Visit Healthcare Regional Marketing’s Web site at http://www.hrmexperts.com

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Editor: A photo is available in digital form and will be sent with a follow-up email.  To request a digital image now, please email wnewman@hrmexperts.com  Also, key thought leaders at Healthcare Regional Marketing are available for interview and/or to develop bylined columns upon request.

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